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Innovation

Innovation at Vitafoods Europe

Enabling innovation

Driving the industry forward

Supporting startups

Recognising excellence

Inspiring sustainability

What’s new in nutraceuticals?

Discover innovative solutions from startups, top companies and thought leaders

Lunch & Learn
Innova Market Insights
Innovation Awards
Startup Challenge
Startup Pavilion
Innovation Tours
Tasting Centre
New Ingredients Zone
New Products Zone

Lunch & Learn

The Future of Nutrition Lunch & Learn is a must-attend event for C-suite leaders in the nutraceutical, health, and supplement industries. Sponsored by Kerry Health and Nutrition Institute.

Learn more

3C112

Market Trends & Overview

Our Knowledge Partner, Innova Market Insights presents the most recent industry innovations and emerging health trends that are expected to influence industry and product development.

Innovation Awards

Celebrating the teams, individuals and companies breaking new ground in the nutraceutical industry.

Find out more

Startup Challenge

The most exciting health and nutraceutical startups will pitch their ideas to Vitafoods Europe exhibitors and attendees at the Vitafoods Insights Theatre!

Find out more

Startup Pavilion

Discover innovative ingredients, technologies, services, and finished products displayed by outstanding entrepreneurial businesses and startups.

Innovation Tours

Join the Innovation Tours led by Nutrimarketing! Themes are: Sports Nutrition and Active Lifestyle,  Healthy Gut, Healthy Life, Weight Management, Upcycled and Sustainable Ingredients. Hurry! First come first served (25 people).

Find out more

6B50

Tasting Centre

Discover your next mouth-watering, best-selling functional food or beverage and vote for the best tasting food and beverage.

View products

3A202 & 3B202 New Ingredients Zone

New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials. Sponsored by Nuritas.

See ingredients gallery

4D83

New Products Zone

Discover the market's most recent offerings and learn more about new products backed by science.

See product gallery

Lunch & Learn

The Future of Nutrition Lunch & Learn is a must-attend event for C-suite leaders in the nutraceutical, health, and supplement industries. Sponsored by Kerry Health and Nutrition Institute.

Learn more

Innova Market Insights

3C112

Market Trends & Overview

Our Knowledge Partner, Innova Market Insights presents the most recent industry innovations and emerging health trends that are expected to influence industry and product development.

Innovation Awards

Celebrating the teams, individuals and companies breaking new ground in the nutraceutical industry.

Find out more

Startup Challenge

The most exciting health and nutraceutical startups will pitch their ideas to Vitafoods Europe exhibitors and attendees at the Vitafoods Insights Theatre!

Find out more

Startup Pavilion

Discover innovative ingredients, technologies, services, and finished products displayed by outstanding entrepreneurial businesses and startups.

Innovation Tours

Find out more

Tasting Centre

6B50

Tasting Centre

Discover your next mouth-watering, best-selling functional food or beverage and vote for the best tasting food and beverage.

View products

New Ingredients Zone

3A202 & 3B202 New Ingredients Zone

New Ingredients Zone

The ideal first stop to learn about the most recent innovations and market successes in ingredients and raw materials. Sponsored by Nuritas.

See ingredients gallery

New Products Zone

4D83

New Products Zone

Discover the market's most recent offerings and learn more about new products backed by science.

See product gallery

Make networking easier

How it works

Explore more

Attend this year

Be amongst the trendsetters.

Exhibit this year

Shape the future of nutraceuticals.

Plan your trip

Visas, hotels, food and more.

Vitafoods Europe

Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain

Opening times

Show open days and hours

18 May: *9:00 - 18:00

19 May: *9:00 - 18:00

20 May: *9:00 - 16:00

*Please note entry times may vary by pass type:

Full Access: from 9:00 AM
Premium Access: from 9:00 AM
Essential Access: from 10:00 AM

Call or WhatsApp our customer service team on +31 20 245 5355

Get in touch

Customer service

Exhibitor enquiry

Sponsorship enquiry

About us

Vitafoods Europe has been bringing the global nutraceutical community together every year to connect and do business, since 1997. It offers the perfect platform for businesses to thrive and forge long term collaborations, enrich their understanding and initiate critical conversations around the most pressing issues concerning the health and nutrition industry.

About us